El Paseo Fashion Week Continues

Fashion Week at El Paseo resonated with the beat of steel drums Wednesday in Palm Desert during the 5th Annual Fashion Week. Fashion from around the world rocked the white tent event on the third night of the week, and DATA students were there to once again record all the action.

"It was the experience I've alway wanted since I joined the Digital Arts Technlogy Academy," said senior photographer Jessica Hernandez about her opportunity shooting from the photographer's well.

DATA students will continue documenting the event through Saturday's final night. The photo at left was taken by DATA photojournalist Gabe Jimenez.

DAY ONE, EL PASEO FASHION SHOW

DATA students created the runway graphics for the opening night of the El Paseo Fashion Week Runway Show Monday, March 22, 2010 in Palm Desert, California.

Victor Gonzalez, a student in Matt Cauthron's Digital Imaging Class, created the backdrop in Photoshop while Lupita Fuentes, a student in Matt Hamilton and David Vogel's Digital Storytelling Class, created the runway video.

DATA students Melissa Flores (who took the photo on the left) Jessica Hernandez, Gleidy Isais (see video), Markie Hackwith, and Karina Ruiz are documenting the Fashion Show in both still photography and video through Saturday's closing night.

El Paseo Fashion Week Runway Show March 22, 2010 from Matt Hamilton on Vimeo.

DATA Students Create Public Service Announcement for SafeHouse of the Desert

Jessica Gerrell, Olivia Reynolds, Flora Lopez and Arin Wall, all students in Matt Hamilton and David Vogel's Digital Storytelling Class at Cathedral City High School, shot and produced a public service announcement for Safe House of the Desert.

"I'm going to use their video to educate and promote SafeHouse locally at different schools " said Angela Kinley, SafeHouse Youth Development Coordinator. "I'm very happy with the video. Our goal is to help youth, and having students in DATA make this PSA is full circle for me: youth involvement for youth outreach for a youth shelter is a perfect fit "

PSA for SafeHouse of the Desert from Matt Hamilton on Vimeo.

Susan Stein, Fashion Editor for Palm Springs Life, Meets With Students For Final Product Review

DATA students Victor Gonzalez (left) and Lupita Fuentes (middle) talk with Susan Stein (right), Fashion Editor for Palm Springs Life, about the graphics and video the two students put together for the opening night runway show for the Fifth Annual Fashion Week El Paseo. Gonzalez is a student in Matt Cauthron's advanced digital imaging class and Fuentes is a videographer in Matt Hamilton and David Vogel's digital storytelling class at Cathedral City High School. DATA students will be shooting stills and video for this year's event that runs March 21-28.

http://www.fashionweekelpaseo.com/

Final Day Frank Bogert Memorial Rodeo

DATA students in Matt Hamilton's digital storytelling class at Cathedral City High School shot more than 7,000 images and 12 hours of video during the three-day Frank Bogert Memorial Rodeo in Palm Springs, March 12-14, 2010. DATA teacher Rose Gonzalez and media mentor David Vogel joined Hamilton for an amazing on-the-job training experience for DATA students who were the offical videographers for the rodeo. Video for each day's event was uploaded for distribution to the broadcast media.

Over 12,000 people attended the rodeo that was designed to bring western pioneering roots back to Palm Springs. Check out the student video highlights below.

Final Day of the Frank Bogert Memorial Rodeo from Matt Hamilton on Vimeo.

Day Two, Frank Bogert Memorial Rodeo, Palm Springs, March 13, 2010

DATA students captured day two of the Palm Springs Wild WestFest and Frank Bogert Memorial PRCA Rodeo March 13, 2010. At left is a photo taken by DATA student Gabe Jiminez during the saddle bronc-riding event.

The rodeo, which is sold out, ends on Sunday.

Below you can view some video highlights of the rodeo shot by DATA students in Matt Hamilton's Digital Storytelling Class at Cathedral City High School.

DATA Students Prepare For Rodeo Shoot

Students in Mr. Hamilton's Digital Storytelling Class at Cathedral City High School walked the rodeo grounds Thursday in preparation for shooting this weekend's Frank Bogert Memorial Rodeo in Palm Springs. Later that night they caught up with rodeo queen Jessica Tourino as she greeted cowboys and cowgirls at the entrance to the Spa Resort and Casino.

DATA Students Document Rodeo

DATA students in Matt Hamilton's digital storytelling class at Cathedral City High School are documenting this weekend's Frank Bogert Memorial Rodeo. Wednesday, DATA students Gleidy Isias and Karina Ruiz taped the ribbon cutting ceremony and interviewed rodeo queen Jessica Tourino (left). The rodeo takes place March 12-14. The rodeo web site is http://www.palmspringswestfest.com/

Ribbon cutting ceremony, Bogert Memorial Rodeo from Matt Hamilton on Vimeo.